Green Light for Premium Pricing
Makers of Ram Charan’s highly anticipated film Peddi have received a major boost from the Telangana government. The Home Ministry has officially approved a ticket price hike for the movie, allowing special premiere shows and increased rates for the first ten days of release.
According to the government order, a special premiere show will be held on June 3 at 8 PM, with tickets priced at Rs 600 (including GST). From June 4 to June 13, theatres can hike ticket prices by Rs 100 in single-screen cinemas and Rs 125 in multiplexes. The government has also permitted five shows per day during this period, giving the film maximum screen time.
Industry sources reveal that the producers, Mythri Movie Makers, had been pushing for flexible pricing to recover their investment faster. With Ram Charan’s massive fan following and strong pre-release buzz, Peddi now looks well-positioned for a solid box office start in Telangana.
A Welfare Clause with a Social Message
While the price hike is great news for the film’s team, the government has added a thoughtful welfare clause. Theatres screening Peddi must contribute 20% of the extra earnings from the price jump to the Telugu Film Industry Employees Federation Welfare Association. This collected pool will be handled by the Telangana Film Development Corporation (FDC) to help workers across the film industry.
Additionally, all theatres showing Peddi have been directed to play mandatory awareness ads on the risks of narcotics, drugs, and cybercrime before every show. District Collectors, Police Commissioners, and cinema licensing authorities have been instructed to ensure these rules are strictly followed.
What to Expect from Peddi
Peddi, directed by Buchi Babu Sana, is one of the most anticipated Telugu releases of the year. The film is set to hit theatres on June 4. The government’s decision to relax ticket pricing norms is expected to help the big-budget project maximise its opening weekend earnings.
Ram Charan fans are already buzzing with excitement, and the premium pricing strategy is likely to make the premiere a major event. With the welfare contribution ensuring industry workers benefit too, this move seems like a win-win for everyone involved.