This week in Bollywood, Huma Qureshi is turning heads with a rather unconventional promotional tactic for her upcoming film Baby Do Die Do, while Bobby Deol’s Bandar is quietly climbing the box office ladder. Here’s the lowdown, yaar.
Malls and Metro Stations Become Crime Scenes for Baby Do Die Do
Imagine walking into a mall or stepping off a metro and spotting a crime scene recreation—a chalk outline suggesting a murder, complete with a red umbrella. That’s exactly the stunt Huma Qureshi’s team has pulled off in five cities to promote her noir crime thriller Baby Do Die Do.
The film stars Huma as Baby KarMarKar, a desi hitwoman with a darkly comic edge. Producer Saqib Saleem and director Nachiket Samant decided that instead of traditional billboards, they’d plant these eerie setups in high-traffic areas—select malls and metro stations—to spark curiosity among unsuspecting commuters and shoppers. The idea? Make them stop, wonder, and start conversations. And it seems to be working—photos of the installations are already doing rounds on social media.
This marks Huma and Saqib’s first production under their new banner Saleem Siblings. The duo previously teamed up for Single Salma (2025) and Double XL (2022). With Baby Do Die Do promising a blend of dark humour and thriller elements, this promotional gambit is certainly generating the buzz the makers were hoping for.
Bobby Deol’s Bandar Shows Steady Growth at the Box Office
Over on the box office front, Anurag Kashyap’s Bandar isn’t setting records, but it’s holding its own. The Bobby Deol-starrer opened to a modest Rs 50 lakh on day one, but according to Sacnilk, the film recorded a 90% jump on day two, collecting Rs 95 lakh across 1,257 shows. That brings the total India net collection to Rs 1.45 crore, while the gross stands at Rs 1.75 crore.
Critics and audiences have been calling this Bobby Deol’s career-best performance, and the growth suggests word-of-mouth is kicking in. The makers had earlier stated they weren’t chasing an opening weekend spectacle; they wanted the film to grow organically through multiplex screenings. That strategy appears to be paying off, though the film faces stiff competition from Varun Dhawan’s Hai Jawani Toh Ishq Hona Hai and Ram Charan’s Peddi.
With a weekend ahead, all eyes are on whether Bandar can sustain this momentum. Meanwhile, Huma Qureshi’s Baby Do Die Do continues to keep audiences guessing—literally, with crime scenes in their neighbourhood.