Delhi High Court inclined to grant interim relief to Varun Dhawan
Bollywood star Varun Dhawan has approached the Delhi High Court seeking legal protection for his personality rights, becoming the latest celebrity to take a stand against the misuse of his identity in the digital world. The court on Friday signalled its willingness to grant interim protection to the actor after taking note of concerns regarding unauthorised use of his name, image, likeness, voice, and other personal attributes across online platforms, reports suggest.
Varun has sought relief against both known and unknown entities who have allegedly been exploiting his identity without his consent, as per the petition. The move comes amid rising threats from deepfakes, AI-generated content, and fake endorsements that have become increasingly sophisticated in mimicking real celebrities.
Growing trend of Bollywood stars protecting their digital identity
Varun is far from alone in this fight. In recent years, several prominent personalities have taken similar legal routes to safeguard their identities. Stars like Salman Khan, Aishwarya Rai Bachchan, Kajol, Abhishek Bachchan, Vivek Oberoi, and Allu Arjun have all approached courts seeking protection against unauthorised use of their names, images, and voices, according to industry sources.
This wave of legal action reflects a broader shift in India’s legal landscape, where courts are gradually waking up to the challenges posed by the digital era. With technology making it alarmingly simple to misuse someone’s identity online, legal experts argue that robust personality rights protections are the need of the hour — both to curb commercial exploitation and to uphold the fundamental right to privacy.
What’s next for Varun Dhawan on the work front
On the professional side, Varun has his upcoming film Hai Jawani Toh Ishq Hona Hai in the pipeline. The movie also features Pooja Hegde and Mrunal Thakur, and fans are eagerly waiting for more updates on the release date.
As the battle for personality rights heats up, it’s clear that Bollywood’s biggest names are no longer willing to let their digital doppelgangers run wild. And with the Delhi High Court showing support, Varun’s case could set a strong precedent for others in the industry.