Chand Mera Dil is holding its own at the box office. The Lakshya and Ananya Panday starrer had a steady second weekend, with Sunday collections crossing the Rs 2 crore mark. According to box office tracking data, the film earned Rs 2.20 crore on Sunday, a jump from Saturday’s Rs 1.80 crore and Friday’s Rs 1.30 crore.
A Steady Second Weekend
The Vivek Soni directorial has managed to keep the momentum going into its second weekend. Industry insiders note that the numbers have been consistent, with the film primarily drawing urban youth. The weekend total of Rs 5.30 crore (Friday to Sunday) adds to the film’s overall collection, which now stands at Rs 23.60 crore. That’s a solid hold for a romantic drama in a crowded market.
Sources suggest that the film could have done even better if not for the IPL playoffs and finals, which dominated the weekend. The cricket fever reportedly held back at least Rs 1-1.50 crore in potential earnings. Still, the film’s steady run is a win for the team, especially given the competition from big-ticket releases.
IPL and Discounts Play a Role
Box office analysts point out that the final weekend of the IPL season was a major factor in capping the film’s growth. But the makers aren’t complaining. The film has benefited from various offers like BOGO (buy one get one) and reduced ticket prices, which have helped sustain footfalls. These discounts are expected to continue, giving the film a longer runway at the ticket window.
It’s a classic case of smart marketing — the film’s target audience of young couples and college-goers is exactly the crowd that responds to such deals. And with word-of-mouth spreading, especially in multiplexes, the film is likely to keep chugging along through the week.
Can It Reach Rs 30 Crore?
The big question now is whether Chand Mera Dil can cross the Rs 30 crore mark by the end of its second week. With Rs 23.60 crore already in the kitty, the film needs about Rs 6.40 crore in the remaining days of the week. Given the current pace and the lack of major new releases, it’s a realistic target. Anything beyond Rs 30 crore will be pure bonus for the romantic drama.
Industry sources say the film’s final total will depend on how it holds during weekdays. But for now, the team has reason to smile — a steady second weekend for a film that many wrote off as a slow starter. As they say in Bollywood, chalta hai, but this one is running just fine.