Kriti Steps Into the Spotlight
Kriti Sanon has officially been named the new female brand ambassador for Vogue Eyewear, stepping in alongside Shahid Kapoor, who has been associated with the brand for years. The National Award-winning actress brings her signature style and massive Pan-India appeal to the table, making this a power move for the eyewear label.
The collaboration is all about connecting with a younger audience that values individuality and confidence. Vogue Eyewear is betting big on Kriti’s fresh vibe to attract a new generation of fashion-forward folks who see eyewear as more than just a necessity—it’s a statement.
The Campaign: A Journey of Self-Discovery
To mark the partnership, Vogue Eyewear has launched ‘Vogue Eyewear Journeys’, a campaign that explores personal evolution and the many versions of ourselves we meet along the way. The visual narrative shows Kriti and Shahid bumping into different iterations of themselves across time, all tied together with the poetic line, “when you meet you, you find you.”
Conceptualised by Network Advertising and directed by Emmy-nominated filmmaker Suraj Wanvari, the campaign has been shot by renowned photographer Prasad Naik. It’s rolling out across digital, social media, print, and out-of-home platforms, so get ready to see these two everywhere.
The idea is simple: fashion isn’t static, and neither are we. Eyewear becomes a tool for self-expression, not just an accessory. And with Kriti and Shahid fronting it, the message hits home.
What the Stars Said
Kriti couldn’t hide her excitement about the collab. Calling Vogue Eyewear “on trend” and “versatile,” she said the brand fits her personal style like a glove. She added that the campaign beautifully captures the journey of self-discovery and how style plays a key role in expressing who we are.
Shahid, who has been with the brand for a while now, said he loves how his journey with Vogue Eyewear has always felt natural and evolving. He welcomed Kriti onboard, noting that she brings a strong, individual point of view that complements the brand perfectly.
With these two leading the charge, ‘Vogue Eyewear Journeys’ is set to make us all rethink our relationship with our shades. Yaar, definitely one to watch out for!