Obsession Scores Its Biggest Single Day Yet
When a Hollywood horror movie with a modest budget crosses the Rs 25 crore mark in India in just over a week, you know something’s working. And that’s exactly what’s happening with Obsession. Industry trade sources reveal the film collected approximately Rs 4 crore gross on its second Friday — its highest single-day collection so far. That’s nearly 2.5 times what it earned on opening day.
If you’ve been sleeping on this one, wake up. The numbers are getting spookier by the day. After eight days in theatres, Obsession stands at Rs 25.85 crore gross in India (roughly USD 2.70 million). And the momentum isn’t slowing down — advance bookings for the weekend are looking strong, and word-of-mouth is clearly doing its magic.
From Underdog to Box Office Darling
It’s rare for a film to grow in its second week, especially when it started with a modest opening. But Obsession is defying expectations. Sources tracking the box office note that the second Friday collection alone surpassed the entire opening weekend’s daily averages. To put it in perspective: the film earned Rs 1.60 crore on its first Friday, then jumped to Rs 3.25 crore on Saturday and Rs 3.75 crore on Sunday. But none of those days beat the second Friday’s Rs 4 crore figure.
Trade analysts now predict the second weekend could rake in between Rs 18 crore and Rs 20 crore — more than double the opening weekend’s estimated Rs 8.6 crore. If that holds, the total by Sunday night should cross Rs 40 crore gross. And with the current pace, Obsession looks set to comfortably cross the Rs 50 crore milestone. Some estimates even suggest it could finish somewhere between Rs 70 crore and Rs 80 crore if it keeps drawing crowds.
Day-wise collections shared by industry insiders show a remarkable pattern: Previews — Rs 0.55 cr; first Friday — Rs 1.60 cr; Saturday — Rs 3.25 cr; Sunday — Rs 3.75 cr; Monday — Rs 2.50 cr; Tuesday — Rs 3.40 cr; Wednesday — Rs 3.40 cr; Thursday — Rs 3.40 cr; second Friday — Rs 4.00 cr. Total after eight days: Rs 25.85 cr.
Small Budget, Big Impact: A Win for Hollywood in India
What makes Obsession‘s run even more impressive is its production cost. Made on a budget of just USD 750,000, the film is now a textbook case of how strong content and audience love can turn a small flick into a major moneymaker. It’s also adding to what’s shaping up as a solid year for Hollywood imports in India. Earlier this year, Project Hail Mary and Michael posted decent numbers, and now Obsession is joining that list.
Of course, the big guns — Avengers: Doomsday, The Odyssey, and Spider-Man: Brand New Day — are still to come. But for now, it’s this little horror film that’s giving audiences chills and exhibitors smiles. If you haven’t caught Obsession yet, maybe it’s time to see what all the noise is about. The second weekend is looking like the perfect time to jump on this bandwagon.