A Summer Dream Come True
Fossil is kicking off summer early with a fresh campaign starring Varun Dhawan and Kriti Sanon. The brand’s Summer 2026 collection arrives with two visually rich narratives — Dreaming In Color and A Summer Dream Come True — that blend retro charm with contemporary style. Think vintage ice cream carts, bold blue hues, and a whole lot of playful energy.
The campaign is all about capturing that carefree summer vibe. Varun and Kriti, both brand ambassadors for Fossil India, bring their natural chemistry to the screen. Whether it’s a whimsical candy-store world or a nostalgic ice cream stand, the duo makes every frame feel effortlessly cool.
Retro Meets Modern
In Dreaming In Color, the campaign draws inspiration from summer’s boldest shades. Monochromatic visuals and vintage-inspired settings put the spotlight on Fossil’s statement watches — the FS6167 and ES5480. The film is layered with playful storytelling and expressive styling, celebrating individuality and self-expression.
The second film, A Summer Dream Come True, takes a more cinematic route. Set against a retro ice cream cart backdrop, it showcases Varun and Kriti’s playful interactions amidst warm, nostalgic aesthetics. The focus here is on Fossil’s ES5478 and ME3278 watches, positioned as timeless summer essentials. It’s a perfect blend of nostalgia and elevated style.
What the Stars Say
Varun Dhawan, who has been the face of Fossil India, shared his excitement about the campaign. “Summer always has this fun, easy energy, and this campaign really brings that alive,” he said. “I like how naturally the watches fit into both films, whether it’s the playful ice cream cart world or the bold candy-store setting, it all feels very effortless. Pieces like the Machine Chronograph and Everett stand out for me because they’re versatile, easy to wear, and just work with everyday summer looks without overthinking it. It’s that mix of fun and classic that really defines Fossil for me.”
Kriti Sanon, also a brand ambassador, added her own take. “Summer is all about having fun with style — more colour, more personality. The Dreaming in Color film was such a fun experience to shoot, and I love how each watch in the collection has its own distinct character. Whether it’s Raquel or Scarlette, there’s something for every mood.”
The campaign will roll out across all media channels throughout June. So get ready for some serious summer style inspiration — with a side of retro charm, of course.