The birth of ‘Mochi Mane Shampoo’
BTS’s Jimin has done it again—this time, his blonde Rapunzel-like hair from the so-called “Jimpunzel” era has inspired a fan-made parody ad that’s taking over the internet. The spoof, titled “Mochi Mane Shampoo,” is a hilarious take on luxury haircare commercials, complete with glossy slow-motion shots of Jimin’s golden waves and inside jokes that only true ARMYs would catch.
From references to BTS’s ARIRANG concert look to tiny Easter eggs like the bottle size (2.0 fl oz and 29 ml—both secret shoutouts to ARIRANG album tracks), the video is packed with clever details. Even the tagline “This is how it all begins” ties back to the single “SWIM,” while the label name “Mochi” is Jimin’s beloved nickname and “army tears” nods to the fandom. Fans have been dissecting every frame, and the reaction has been pure chaos—in the best way.
Jimin’s reaction breaks the internet
Things got even wilder when Jimin himself stumbled upon the spoof. The idol jumped into the comments section, spamming his signature “kekekekeke” laugh under the post, and fans lost it. Insiders reveal that the whole thing happened right in the middle of BTS Festa 2026, which kicked off June 4 and runs through June 13—making it extra special as it’s the group’s thirteenth anniversary and their first Festa with all members back from military service.
Even Jimin’s stylist joined the fun, sharing the video on Instagram Stories with a laughing emoji. Reports suggest that Jimin’s stylist clearly approved of the fan effort. Meanwhile, fans are buzzing about Jimin’s busy schedule: he recently debuted solo with FACE, collaborated with Taeyang, announced a new documentary, and is juggling ambassador gigs with Tiffany & Co. and Dior. His return to blonde hair has only fueled rumors of new solo projects, especially with BTS reportedly working on a group comeback for spring 2026.
Festa 2026 and beyond
The shampoo spoof is just one highlight of an already packed BTS Festa 2026. The celebration features new family portraits, an official Hooligan video, fresh Run BTS! episodes, the Suga-produced track “Come Over,” and the Arirang World Tour kicking off in Busan. It all wraps up on June 13 with the anniversary project “20130613 Congratulations.” And if that’s not enough, BTS is set to co-headline the 2026 World Cup Final halftime show alongside Madonna and Shakira.
Jimin’s “Jimpunzel” hair first turned heads during day one of BTS’s Stanford ARIRANG show, where fans immediately dubbed him “pretty prince” and “diva.” Since then, he’s kept the fandom on its toes with braided looks as the tour progressed. With all the chaos—and laughter—it’s clear that Jimin’s latest viral moment is just another reason ARMYs can’t get enough. Stay tuned to cinecrazy for more scoops on Jimin and the rest of the BTS crew.